What is Actionable Analytics for the In-Store Customer Journey? The In-Store Customer Journey is quantified by (Anonymous) Tracking, and it includes the Path to Purchase (where), TouchPoints (what), and Buyers Behaviors (why). In 2018, tracking people in physical stores is (finally!) feasible Customer Experience is mapped by Location & Time (x,y positioning) of people in […]

What’s People Tracking Technology? People Tracking Technologies capture the Time and Location position of objects (in motion) to quantify store performance and analyze in-store (anonymous) customer behaviors. People Tracking includes detection, recognition, and predictive analytics of objects in motion. The complexity depends on the location of objects (i.e. store or street), the dimension of objects […]

How to Compare Retail Stores KPI? Retailers compare stores with 3 Key Performance Indicators (KPIs) of Sales Comp, Sales per Square Foot, and Sales Conversion. Here are the 9 Steps to compare the performance of retail stores: You might be wondering… What is a Key Performance Indicator (KPI)? Key Performance Indicator (KPI) measures the ability […]

What is Mall Analytics? Shopping Mall Analytics measure the quality of relationships between the mall and store. By tracking the customers, we know where, and how long, shoppers stay in the mall. The Key Performance Indicators (KPIs) are Foot Traffic Counts, Proximity Traffic, and Capture Rate. Retailers lease stores in malls because they expect sales […]

As retailers celebrate the end of a strong holiday season, we toured a freezing but beautiful New York. Three retailers stood out with their new concept stores. They mastered the trends of Unified Commerce, Customer Experience, and Customer Loyalty. The Unified Commerce of Rebecca Minkoff Students play with smart mirrors at the Rebecca Minkoff store […]