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INCREASE CONVERSIONS AND PROFITS IN PHYSICAL LOCATIONS BY TRACKING CUSTOMER BEHAVIORS, ATTRIBUTES, AND ACTIVITIES – INTRODUCTION TO IN-STORE OPTIMIZATION (ISO)

Take the Uncertainty out of Physical Store Conversions & Sales

INTRODUCTION TO IN-STORE OPTIMIZATION (ISO)

Behavior Analytics in Retail

Retailers, Malls, and Venues want data on consumers, products, and physical stores in a seamless online-to-offline frameworks and techniques. Most importantly, they need Actionable Insights


Customer Engagement

How to connect between in-store customer tracking, shopping behaviors, and conversions.

Labor Productivity

How to identify the differences between correlation and causation that increase profits and sales.

Technology Solutions

How to maximize the business benefits and Return on Investment (ROI) from people-tracking technologies.

About Ronny Max

Ronny Max is an author, speaker, and executive coach. In 2015, Ronny served as the domain expert at the Stanford University Vision Project, the first research venture into AI technologies for physical retail. In 2017, she founded the Behavior Analytics Academy.

Ronny Max coined and developed In-Store Optimization (ISO) for physical locations and environments.

What Clients Say

“Ronny is very knowledgeable with technologies and business analytics used to assist in labor scheduling, product placement and customer behavior. These insights resulted in business changes that delivered significant ROI and improved over all customer service.”

Butch Jagoda

VP IT, Helzberg Diamonds

“I have worked with Ronny for many years. She is deeply knowledgeable about the Retail Analytics industry. Her insights have been invaluable. She is easy to work with – highly responsive and highly pro-active. I strongly recommend Ronny.”

Christopher Ainsley

CEO, ShopperTrak

“Ronny – I just wanted to say congratulations & well done on this initiative! It was a great session and insightful to get those other opinions and hear their challenges. Very interesting topics and a good mix. I’m so glad I signed up for your academy.”

Alison Ashurst

CEO, ASH Tech

“I have worked with Ronny both as a contractor to my company and as a trusted advisor. Her insights into the market of customer behavior and analytics for physical retailers are as deep and thoughtful as can be found in the market.”

Steve Hornyak

COO, Fabric Robotics

How to increase in-store conversions?

Get frameworks and tips about tracking customer behaviors in physical locations.